Printer Design Sheet

West Bay Dental Color and Type Guide

Use this sheet to match printed collateral to the website redesign. Colors are supplied as HEX and RGB values for digital reference; printers should convert using the production CMYK profile for the final stock and press.

Core Palette

Brand Colors

Primary colors are anchored to the logo blues, with gold used sparingly for high-visibility accents.

Primary Logo Blue

HEX #1f5eab
RGB 31, 94, 171

Primary brand color, headings, buttons, logo-adjacent accents

Header Divider Blue

HEX #8fb8ce
RGB 143, 184, 206

Bottom border under the website header

Gold Accent

HEX #feb712
RGB 254, 183, 18

Phone number and high-visibility accent text

Deep Navy

HEX #001f4f
RGB 0, 31, 79

Logo lettering, premium dark text, formal accents

White

HEX #ffffff
RGB 255, 255, 255

Logo field, callout interiors, negative space

Black

HEX #000000
RGB 0, 0, 0

Body text and high-contrast print text

Callout Borders

Service Box Spectrum

These border colors should feel distinct from one another while staying compatible with the logo blue.

Dental Implants

#1f5eab
RGB 31, 94, 171

Invisalign Aligners

#2e8291
RGB 46, 130, 145

Cosmetic Dentistry

#7f8a62
RGB 127, 138, 98

Family Dentistry

#8e2743
RGB 142, 39, 67

Emergency Dentistry

#c27a2d
RGB 194, 122, 45

Typography

Website Fonts

Use the same hierarchy in print: refined serif display headings, clean sans body copy, and Georgia for service callout labels.

Marlide Display Variable

Headings and large display type

West Bay Dental

Mulish Variable

Body copy, supporting text, labels

Modern dentistry in Olympia with a calm, polished presentation.

Georgia Bold

Home service callout cards

Dental
Implants

Print Samples

Approved Combinations

Primary Block

West Bay Dental

White text on primary logo blue is approved for strong print panels and signage.

Accent Rule

New Patient Forms

Gold should be used as an accent rule or small highlight, not as a dominant background.

Soft Divider

Header Border

The soft blue divider pairs with the website header and should remain lighter than the logo blue.

Production Notes

Printer Reference

Logo Asset /images/branding/website-logo.webp
Preferred Logo Field White or very light neutral background
Primary Heading Color #1f5eab
Body Text Color #000000 or #111111
Minimum Contrast Use dark blue or black text on white for dense copy
CMYK Handling Convert from supplied RGB/HEX using the printer's output profile